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Nikkei Trendy magazine named the ten most popular products and trends in Japan this year. According to the resource AkihabaraNews, products of various categories, which appeared on the market in the period from October 2012 to September 2013, were taken into account. In compiling the list, criteria such as sales, novelty and power of impact were taken into account. So, what's in fashion today among the Japanese?
1. Public coffee machines
2013 was a coffee boom. Many of Japan’s largest food chains began installing fresh coffee brewers in their stores.
The tradition of the Japanese to buy “canned coffee” from vending machines was broken by foreign coffee houses like Starbucks, which began to offer aromatic fresh coffee. To get their customers back, local chains started equipping their stores with self-service automats and selling coffee at a very low price. The Japanese took this system with a bang. From now on, freshly made coffee in Japan is sold on almost every corner.
2. "Puzzles and Dragons"
Puzzle & Dragons for iOS and Android, developed by GungHo Online Entertainment, beats records in popularity among smartphone users. The game brings the creators of several million dollars a day. Puzzle & Dragons has 17 million registered users.
3. “Abenomics”
Japanese Prime Minister Shinzo Abe has developed a package of measures to stimulate the development of the country's economy. His policy was called Abenomics. She motivated the Japanese to buy more consumer goods.
4. “Hanzawa Naoki”
The TV series Hanzawa Naoki (Hanzawa Naoki) of the Japanese television company TBS. The plot of the series tells the story of an employee of the largest bank in Japan. Climbing the career ladder, the young man faces many difficulties, most of which he has to solve alone. Hanzawa Naoki received high ratings from the audience. The latest series was watched by 42.2 percent of the residents of the Kanto region, where the capital of Japan (Tokyo) is located.
5. Ise-jingu and Izumo Tais
Ise-jingu Temple is located in the city of Ise, Mie Prefecture. Izumo Taisia Temple is located near the city of Izumo, Shimane Prefecture. Both are considered the “strongest” holy places in Japan. This year they were visited by a huge number of Japanese pilgrims.
6. Nexus 7 and iPad mini
Tablet computers are becoming an increasingly important part of Japanese life, however, as well as residents of other countries.
7. "Amachan"
The series was broadcast in Japan from April 1 to September 28, 2013. Amachan tells about the life of a young girl from Tokyo who moves to Tohoku to become a diver. The series has become very popular among Japanese youth.
8. Raycop vacuum cleaner
Raycop is a small vacuum cleaner that is designed for quick cleaning of blankets and mattresses from dust and other small dirt. Raycop developed the company Bukang Sems from South Korea.
9. Convection oven Nonfryer
Nonfryer convection oven is used for cooking without fat. Roasting products occurs with the help of hot air. Nonfryer is developed by Philips.
10. Grand Front Osaka Mall
Grand Front Osaka is a large shopping center in the Umeda district of Osaka, which is the historical capital of Japan. Umeda in Osaka opened in April 2013.
Japan is a small but interesting country. The Japanese, for example, love to dress up in anime style and create different unusual gadgets.
The article is based on materials .
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