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The Czechs know how to properly promote the Sony Xperia Z. A T-Mobile operator’s retail store in Prague has a shower cabin in which a girl in a bikini demonstrates the delights of using a smartphone. The unusual advertising campaign attracted many people who wanted not only to stare at the semi-naked models, but also to be convinced of the quality characteristics of the Xperia Z.
In order not to offend the “weak half” of users, a male model also took part in the show. But given that among those who wanted to gawk at the Sony Xperia Z there were more men, his performance was short-lived. The main goal of the action was to demonstrate the waterproofness of the smartphone.
Recall that in addition to the waterproof case, the Xperia Z has a 5-inch HD display (1920x1080p), a 4-core processor, a 13.1 megapixel camera and the Android 4.l Jelly Bean operating system.
Source: Xperiablog.net
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